Paper by Lewis Mash. With the United States coming out of World War II in the 1940’s, there was a change in social climate, an increase in leisure time, a soaring economy and a celebratory sentiment echoing through America and the Hollywood film industry that was strangely experiencing decreasing box office gross receipts with the … Continue reading Rebel vs. Darling: The Power of the Teenage Movie and it’s impact on culture and the monetization of merchandise.